Do you want to manufacture environmentally friendly products for your new private label brand?
At Sourci we love working with eco-friendly, sustainability-focused brands!
In the world we live in today the consumer mindset is shifting, thankfully more & more people are wanting to reduce their impact on the planet. This is just the beginning of what we at Sourci expect to be one of the biggest transformations of consumer trends of our lifetime.
The way we see it, if your product (& brand image) doesn’t reflect the core value of waste minimisation, you are not speaking to a rapidly growing proportion of the global consumer market, and foregoing connection with many of your potential customers.
Today, more than ever, it is important to be seen as a brand with a social purpose, not just a product that sells purely for profit or financial gain.
Many of the fastest growing ecommerce brands today attribute a lot of their success to having a clear social cause that resonates with their target market. Thus uniting their customers together thanks to a shared vision, a message that each of the brands customers send when using their products.
At Sourci we encourage and support you to be more than just a commercial entity.
An eco-friendly product isn’t just limited to a “bamboo toothbrush” or a “reusable shopping bag”… No! Just about any product out there can be re-jigged to incorporate at least some form of sustainability, eco-friendliness, and ethical awareness.
Here are some of the ways that we at Sourci have helped our clients to incorporate sustainability into their products:
1. Incorporate a Sustainable Aspect into the Product Itself.
Whatever your product is, there must be some way to reduce it’s environmental impact. If your product uses more than 2 materials there’s a good chance you can substitute a recycled material into it without compromising on durability or function.
As an example, we have been helping an Aussie mum of 3 to create a childrens pram that utilises recycled plastic for some of the components. Whilst the frame is strong and robust, made from high tensile steel, the plastic components no longer require virgin polypropylene, and are instead recycled from used plastic from shampoo bottles, milk jugs, and soft drink containers!
Have a think about the individual components that make up the product you’re wanting to manufacture, try working on a way to reduce the environmental impact of one or even several components!
2. Eliminating or Reducing the amount of plastic that is used for packaging the product.
Don’t you get that guilty feeling when you receive something you bought online, unwrap about 10 layers of plastic, bubble wrap, tape, and just throw it in the bin?This plastic is what we call “single-use” plastic, it has been manufactured simply to be used once, and then thrown out.
Avoid selling this with your product at all costs!
Some solutions to this are: Using biogegradable or sustainable materials for your packaging & for your postage sachels. There are amazing options out there such as compostable packing peanuts, biodegradable postage sachels, and recycled tissue paper for stuffing/protection.
Always ask your manufacturer for recycled plastics, if you need to use plastics at all. Better still, opt for recycled paper / recycled cardboard for packaging where possible.
3. Use an Organic Material or a Recycled Material instead of a Synthetic Material.
Whether you are wanting to produce clothing, baby products, or a reusable coffee cup… For the lowest impact, and the greatest consumer uptake, you should look to incorporate alternative materials rather than continue to stick with the antiquated norms.
Replace Plastic, Polyester, & Nylon fabrics with Organic Cotton, Organic Hemp, Pinatex, Bamboo Fibre (for clothing & garments) or Rice Husks, Coffee Grounds, Seaweed Fibre, Bamboo Fibre, Wheat Bran Fibre (for coffee cups alternatives). Yes we’ve worked with all of these materials + more!
There are manufacturers in China, Vietnam, & India who have picked up on this wave of sustainability, and they are able to offer recycled plastics in leiu of virgin plastics – which are able to be substituted into just about any application where plastics have been traditionally used. It is possible to do, however it requires the right stakeholders to be involved.
A lot of manufacturers, in-fact the majority of manufacturers, still don’t understand why you might want a recycled component. It requires some education, and often even requires us connecting the factory staff with the primary producers of recycled materials, so that they can incorporate them for you in production.
At Sourci, we have taken a social stance on single use plastics. Our global offices are 90% paper-free, and our teams are incentivised to use keep-cups for their daily coffee fix. If we can see a way to reduce our global impact as citizens of this earth, we strive to take action.
Reality check: Did you know that in Australia alone we throw 2.7 million + coffee cups into landfill… Each and every day. Every single day. Yes you didn’t read that wrong.
Just think about that for a second!
These cups whilst visually appear to be paper, are actually all lined with plastic.
Globally, the statistic is something like 1 million single-use cups… Each SECOND. Tick, tock.
To summarise, it is no longer just an ethical move to become a sustainable business, the consumer preference is shifting towards purchasing products (& working with brands & businesses) who share their values. Good for the world = Good for business, and as we like to call it, a “Win:Win”.